Reading Log 5

In this reading we learned mostly about salesmen. According to Gladwell a maven is an educator and an information gatherer not a pursader. Mavens gather the message, connectors spread it, and salesmen are the pursaders when people are not already convinced. Gladwell gave several examples to support his point. Gau is a financial broker who is very successful. Gau succeeds because he is an optimistic person and when people are around him they feel good and so they are more likely to trust him. Peter Jennings is a news caster for ABC news. Mondale and Mullen did a study and found that people who watch ABC voted more for the republicans because when Jennings mentioned the republican candidates he was energetic and animated.