Reading Log 10

In this chapter we learned about the role of the translators and why they are important in starting an epedimic. Basically, you can have an innovative idea, product, or theory, but in order to turn that into an epedimic you need to be able to take that innovation and translate it into a language that everyone can understand. To do this translators drop certain details and sharpen others to make their message become contagious, so that it will eventually tip. For example Airwalk would look for certain trends and then they would create advertising that match those trends. The Beasty Boys were putting money into the Free Tibet compaign, and so Airwalk made an ad of a monek writting a test looking down at his shoes because he had written cheating notes. Of course the shoes were Airwalks.